Penn-Y-Fann

A small side project alongside my 'Urban Outdoorsmen' project. Focusing on the original outdoors brands, like Carhartt, Arc'teryx and North Face and placing them in their original ethos environment. 

Capturing the essence of what these brands were made for and presenting an editorial set of images to position myself in how these brands were used and apply this to my final project, by gaining a stronger sense of how these brands got caught in the street fashion scene.